What is video production? video production, simply put, is the creative process of creating video content for the internet, television or home movie. It’s the equivalent of traditional filmmaking, but supplemented by video taken either on videotape or electronically. Some of the most famous video sequences have been filmed using expensive and sophisticated digital equipment, with a lot of cutting, re-recording and editing, if you think about it.
Video production can be divided into three phases. The planning stage, the development phase and the editing phase. The planning stage is where you work out your story, and your basic premise. You need to work out whether or not you are intending to make a commercial, a one-shot project, a long term artistic endeavor, or anything in between. Also you need to choose a budget and decide upon the length of the project.
The next stage of the video production process is called the development phase. In this stage, you will decide on the look and feel of your film. This includes deciding what music and voice over will be used, and what colour scheme and look you want. At this point, you will also decide whether you are intending to submit the finished film to any of the major networks, or if you intend to shoot it yourself. The pre-production phase, or planning, is often the most extensive. This phase will include deciding on the storyboard, casting and crew.
Once the pre-production phase is complete, you will move onto the production phase. During this phase, you will arrange and plan the logistics of shooting the film, getting equipment and locations provided. It will also be the period when you will arrange and pay for the crew, as well as get any special effects and other components developed. If you are working with professional production companies, you may also find yourself liaising with audio technicians and even special effects specialists – all of whom will add valuable expertise to your video.
Post production is usually the last phase of video production jobs. During this stage, you will edit the film, add special effects, music and more. You may also find yourself re-editing the video if you make any changes. The quality of the film after post production will depend largely on the quality of the editor, and the state of your footage. Professional editors work in a number of ways. Some will insert stills and other media like interviews, behind-the-scenes pictures and stills from the movie into the film to give an overview or explain the story.
Video production can be a complex process, and many of the elements of it are best left to professionals. Of course, the basics of shooting, editing and composition – the basic elements – are easily learned by anyone. It’s when you move into the technical side of things that you start to really understand how the whole system works. When you start thinking about shooting, creating and planning out each scene that makes up the video, it’s important to get professional help to understand what you’re doing. Even the most talented video producers need guidance throughout the whole production process.